What are Doorway Pages?
Doorway pages are those multiple results which lands you on same website again. Like result A and Result B for same query will redirects you to the same website X. So if a visitor is not happy with website A then he again jumps to the website X because of result B. And this make his search experience unhappy/bad.
Google’s Search Quality team is continually working on ways in which to minimize the impact of webspam on users. This includes doorway pages.
We have a long-standing view that doorway pages that are created solely for search engines can harm the quality of the user’s search experience.
- Is the purpose to optimize for search engines and funnel visitors into the actual usable or relevant portion of your site, or are they an integral part of your site’s user experience?
- Are the pages intended to rank on generic terms yet the content presented on the page is very specific?
- Do the pages duplicate useful aggregations of items (locations, products, etc.) that already exist on the site for the purpose of capturing more search traffic?
- Are these pages made solely for drawing affiliate traffic and sending users along without creating unique value in content or functionality?
- Do these pages exist as an “island?” Are they difficult or impossible to navigate to from other parts of your site? Are links to such pages from other pages within the site or network of sites created just for search engines?