Motorola has entered the sub-Rs 10,000 segment with the new Moto E smartphone. Just like Moto G and X, Moto E will be exclusively available via online retailer Flipkart in the domestic market and will be go on pre-order starting May 14.
The new smartphone is priced at Rs 6,999 and will compete against the likes of Samsung Galaxy Duos 2, Nokia Lumia 525 and 630, LG L5 II and Sony Xperia M. It will also take on the smartphones offered by Indian phone makers like Micromax, Karbonn, Lava and Spice.
Moto E has a 4.3-inch display with 540X960p resolution. It runs on Android 4.4 (KitKat) and packs a 1.2GHz dual-core Snapdragon 400 processor with 1GB RAM. Though it has only 4GB internal storage, Moto E supports microSD cards up to 32GB. This makes it the only smartphone in Motorola’s global portfolio to feature storage expansion.
The budget offering of Motorola sports a 5MP camera on the back, but does not have rear LED flash and front camera. It can access the internet over 2G, 3G and Wi-Fi networks, while data can be transferred via microUSB 2.0 and Bluetooth 4.0. The smartphone has a 1,980mAh battery and Motorola claims it can last a whole day once fully charged.
Read More: Top 10 Reasons to Buy Moto E
Just like Moto G and X, Moto E will come with user-removable back covers.
Motorola is eyeing the large number of mobile phone users who are switching from feature phones to budget smartphones with Moto E.
Moto E is a watered down version of the Moto G. It gets a slightly smaller 4.3-inch qHD display, and a pixel density of 256 ppi. The rugged device comes with waterproof capabilities, and the display is scratch-resistant. Take a look at the interesting video below introducing the Moto E:
Under the hood, it is powered by a dual-core Snapdragon 200 processor clocked at 1.2GHz coupled with 1GB RAM. As expected, the Moto E runs Android KitKat 4.4 and the Motorola also guaranteed future updates. It maintains the 5-megapixel rear camera. Sadly, it has given the front-facing camera a miss.
On the storage front, it gets 4GB internal memory that is expandable using a microSD card slot. There is no word on the maximum expandable memory, but it should be up to 32GB. The connectivity options include 3G, Wi-Fi and GPS. Besides, the Moto E is expected to come a 1980mAH battery that promises all day battery life.